Privacy Policy

Effective Date: 1/1/2026

At HM Lures & Tackle, we value your privacy and are committed to protecting the personal data you share with us. This Privacy Policy explains how we collect, use, and protect your information when you visit our website [www.hmlures.com] (the “Site”) or make a purchase through the Site.

By using the Site, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of personal information when you use our Site:

a. Personal Information You Provide:

Contact Information: Name, email address, phone number
Payment Information: Credit card or other payment details (processed securely via our payment processor)
Shipping Information: Address and delivery details for purchases
Account Information: If you create an account, we may collect your username and password

b. Information We Collect Automatically:

Device Information: IP address, browser type, operating system, device type
Usage Data: Pages you visit, time spent on the Site, search queries, and other interactions with the Site
Cookies and Tracking Technologies: We may use cookies, web beacons, and other tracking technologies to enhance your experience. You can manage cookie preferences through your browser settings.

2. How We Use Your Information

We use the information we collect for the following purposes:

To process and fulfill orders, including payment processing, shipping, and customer service
To communicate with you regarding your orders, account, and marketing updates (only if you’ve opted in)
To improve and personalize your experience on the Site
To comply with legal obligations, resolve disputes, and enforce agreements

We may send you marketing emails if you’ve opted in. You can unsubscribe from these at any time by clicking the “unsubscribe” link at the bottom of any email.

3. Sharing Your Information

We do not sell, rent, or trade your personal information. However, we may share your data with third parties in the following circumstances:

Service Providers: We may share your information with third-party vendors who help us operate the Site, such as payment processors, shipping companies, or marketing platforms.
Legal Compliance: We may disclose your information if required by law or if we believe it’s necessary to comply with a legal obligation or protect our rights.
Business Transfers: If we sell or merge with another company, your data may be transferred as part of the transaction.

4. International Data Transfers

As HM Lures & Tackle operates globally, your personal data may be transferred and processed outside of your home country. By using the Site, you consent to such transfers in accordance with this Privacy Policy.

If you are located in the European Union (EU), we comply with the General Data Protection Regulation (GDPR). If you are located in California, USA, we comply with the California Consumer Privacy Act (CCPA). For users outside the U.S. and EU, we ensure appropriate safeguards are in place for data protection.

5. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

Right to Access: You can request access to the personal information we hold about you.
Right to Rectification: You can update or correct any inaccurate information.
Right to Deletion: You can request the deletion of your personal information, subject to certain legal exceptions.
Right to Object or Restrict Processing: You can object to or limit our processing of your personal data.
Right to Data Portability: You can request a copy of your personal data in a structured, commonly used format.

To exercise these rights, please contact us at [email address].

6. Security of Your Information

We use reasonable security measures to protect your personal information, but no data transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to collect data about your use of the Site, enhance your experience, and improve functionality.

You can control the use of cookies through your browser settings. Please note that if you disable cookies, some features of the Site may not function properly.

For more information about cookies, please see our Cookie Policy.

8. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review their privacy policies.

9. Children’s Privacy

Our Site is not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us, and we will take steps to delete it.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with an updated effective date.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at:

HM Lures & Tackle
Email: hm.fishinglures@gmail.com
Phone: [Insert phone number]
Address: [Insert company address]